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X, who’s that?

By Oliver Milman
Thursday, 30 September 2010

Block Your Ex Social NetworkingOne problem with social networking is that while there’s public evidence of happy times in your life, there are also elements that you’d rather bury deep within your subconscious, rather than have it viewed online by all and sundry.



Happily, US digital agency has come up with Block Your Ex, a tool that wipes all existence of a former partner from your online life.


All that Block Your Ex requires is his or her Facebook and Twitter pages and blog URL. Your ex then magically vanishes from all aspects of your digital existence, leaving you only to worry about the drunken, blubbering phone messages left with your newly single former partner.


As the depth and range of social networking sites increases in people’s lives, curating them becomes difficult. A simple online search can reveal a great deal about an individual, so businesses can play a role in acting as reputation ‘protection’ for concerned Facebookers and Tweeters.


If you explore this avenue, why not look into more mundane changes that need to be made to people’s virtual worlds? A change of job or a new surname following marriage may need to be reflected via social networking and people could be prepared to pay for someone else to take the tedium away.

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