Coca Cola


Start-ups strut their stuff at CES 2013

3:19AM | Monday, 11 March

The 2013 International CES, the largest in the tech show’s 45-year history, has wrapped up, with start-ups ranging from the Pebble ‘smartwatch’ to a device that informs people if they haven’t taken prescribed medication grabbing attendees’ attention.

Tapit Media looks to global stage after raising $2.3 million

3:45PM | Sunday, 10 March

Sydney-based tech start-up Tapit Media plans to take its near field communications technology (NFC) to the global stage, after completing a $2.3 million Series A round led by MPC Ventures.

Nike’s “House of Innovation” tipped to inspire start-ups

8:37AM | Thursday, 2 August

The London Olympics could be a boon for start-ups as they draw inspiration from major retailers such as Nike, which is allowing shoppers to compete against each other in virtual games.

Mixed business success for Google+ pages

11:35AM | Thursday, 17 November

More than 60% of the world’s top 100 brands have already created Google+ pages, according to US-based SEO firm BrightEdge, but the pages appear to be having little impact on consumers.

Are there any good ways that we can keep our operational costs down in our new office?

11:42AM | Monday, 7 November

Are there any good ways that we can keep our operational costs down in our new office? Our energy bills are looking quite scary.

Bridging the knowledge gap

2:00AM | Monday, 20 February

Promising the world to clients can be a tempting sales strategy for start-ups, particularly in the early days when sales are scarce, but it can also backfire in a very big way.

Catch of the Day moves into grocery market with new site

9:07AM | Wednesday, 21 September

Catch of the Day, one of Australia's largest online retailers, has launched a new site completely dedicated to selling non-perishable groceries as the online space branches out into new territory.

Coca Cola unveils its game plan

8:13PM | Sunday, 28 August

Soft drink giant Coca Cola says it plans to incorporate gaming in its new marketing strategies, suggesting there are opportunities for game developers to align themselves with big brands.

June’s top business books

2:06AM | Friday, 10 February

Adapt: Why success always starts with failure by Tim Harford (Little Brown, RRP$17.82)   Failure is a fashionable topic. No less than the Harvard Business Review recently devoted an entire edition to the issue.

Becoming a small business collaborator

4:02AM | Friday, 27 April

The recent victory of Liquor Stax, a group of family-owned hotels and bottle shops, in its bid to collectively bargain highlights how start-ups can collaborate with each other in order to take on established large businesses.

Google again sets the standard for employees

12:49PM | Sunday, 5 December

Google has again been identified by the public as the leading place to work, with the option of self-employment lagging behind in third position.   According to a new Insync Surveys report, self-employment is the third most desirable job behind working for Google and Virgin, with Apple and Qantas completing the top five. The Walt Disney Company, media agency OMD, Sydney Water, Getaway and Coca Cola also made the top 10.   Insync chief executive James Garriock says even though self-employment ranks highly, only 12% of people who want to start their own business are actually self-employed. Also, only 35% of self-employed people actually believe they are working for their dream employer. “I guess what this shows is that when you become self-employed and start a business, it’s extremely hard work and it’s really not all it’s cracked up to be,” Garriock says. “The number one reason for people wanting to be self-employed is work-life balance, but you go from working five days to seven.”   “The issue here is that self-employed people need to truly love what they are doing because you don’t mind doing it if you work seven days a week. It truly is a lot of hard work.”   The study found workers want reward and recognition just as much as generous salaries and perks but ultimately, they want to work for a company with a good reputation and an inspiring culture.   John Rawlinson, executive officer of HR company Talent2, says start-ups can use this last point to their advantage, more so than big companies. “It all boils down to these three words: employee value proposition,” he says.   “What that means is, why would I work for you and what do I get when I work for you? Why would I stay?”   “If there’s people that want lots of security in their employment, and lots of infrastructure and people around them – and you’re a small start-up – then you’re never going to appeal to that part of the market because you can’t offer that.”   Rawlinson says start-ups have the flexibility to create their own culture and write their own rules, which in turn benefits their employees.   “A lot of smaller, start-up businesses mightn’t be able to pay the big salaries. But they’ve got much more flexibility than the large organisations,” he says. “All that your employee value proposition needs to do is appeal to the sorts of people that you want in your business.”