Experian

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Five email marketing sins you need to avoid

11:02AM | Wednesday, 7 November

Despite widespread predictions over the death of email as a marketing tool for businesses, it appears that the upcoming Christmas shopping season is set to be heavily influenced by the contents of consumers’ inboxes.

THE NEWS WRAP: Economists say rate cut to come but not just yet

10:14PM | Monday, 1 October

Economists have predicted that the Reserve Bank of Australia will keep interest rates on hold today, although a cut is anticipated before the end of 2012.

Amazon taps into daily deal site craze

5:51AM | Tuesday, 31 May

Amazon.com has launched a members-only fashion website that will offer daily sales events to customers seeking discounts on designer clothes.

Companies in the dark over converting web traffic into sales

12:26PM | Saturday, 4 December

Sixty per cent of companies with an online presence have no idea how to convert website visitors into customers, according to new research.

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