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Editor's Note

Thursday 27 January

By Oliver Milman
Thursday, 27 January 2011

Oliver Milman


Can you sum up the proposition of your business and its competitive edge in less than 20 words? For many budding entrepreneurs, this is almost as big a challenge as setting up the business itself.

Today, we explain why a strong elevator pitch is essential if you’re to grab the interest of potential investors or partners. Several leading entrepreneurs share their secrets on how to cut the waffle and deliver a winning pitch.

Elsewhere, SEO guru Wai Hong Fong looks at whether meta keywords have any value in search rankings and Taskmaster urges you to give your customers a performance review


Oliver Milman, editor

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