Editor's Note

Friday 13 January

By Oliver Milman
Friday, 13 January 2012

Oliver MilmanHow much do you think about your business’ branding? Specifically, the logo?


If the colour scheme and design of your start-up’s logo are keeping you awake at night, we would humbly suggest that your priorities need a significant tweak.

However, while there are a whole raft of things that are more important than your logo, it is still useful to have a symbol that effectively sums up your brand and catches the eye of consumers.

Today, we have put together a list of the top 10 start-up logos. Let us know of any you think we’ve missed out on.

Elsewhere, mentor Craig Yeung talks through the legal intricacies of a supplier agreement and we have details on the eight lucky start-ups chosen for this year’s Startmate program.

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