Categories

Recommend
Print

Editor's Note

Friday 18 May

By Oliver Milman
Friday, 18 May 2012

Gone are the days when your business name and logo has to merely appeal to people living in your geographical regions.

 

 


With start-ups now often looking to markets such as Asia or the US before they’ve even launched, choosing an effective brand that resonates in a positive way across borders is imperative.

With Sydney start-up Wyngle this week changing its name to avoid a backlash in the US, we’ve picked out five businesses that haven’t handled the rebranding process quite as well.

Elsewhere, social media consultant Craig Hodges has some tips on engaging with customers via Twitter DMs and Cas McCullough ponders whether work-at-home mothers are at the bottom rung of the business ladder.

Did you like this article? 

Sign up to the StartupSmart Newsletter to receive a daily news wrap-up straight to your inbox AND a free eBook!

Invalid Input

Comments (0)

Subscribe to this comment's feed

Write comment

smaller | bigger

busy
Invalid Input
 

Follow us

StartupSmart on Twitter StartupSmart on Facebook StartupSmart on LinkedIn StartupSmart on Google+

Subscribe to StartupSmart RSS feeds

Events


  • Recruiting and Managing Top Talent
    A good team all working with focus to achieve a startup's mission can make or break a start up. Finding, recruiting and managing top talent are core skills for...

  • Nailing the Pitch
    You have spent many months building out your product, testing your MVP and refining your marketing funnels, now it's time to take this bad boy to the next...

  • Introduction to Mobile Marketing
    Got a great idea for a mobile app that will revolutionize the way people find the best Mexican restaurants nearest to them? Have you hacked the next angry...

  • Getting Your Startup in Top Tier Tech News
    Getting your product in front of users as cost effectively as possible is essential for start ups and the right article in the right top tier tech publication...

  • How to Build a Mobile App
    Whether you're a business person responsible for figuring out your mobile strategy or a developer looking for an overview of mobile based development options...

Sponsored Links

Our Partners

 

Private Media Publications

Crikey

loading...

Crikey Blogs

loading...

Smart Company

loading...

Property Observer

loading...

Leading Company

loading...