Editor's Note

Friday 20 April

By Oliver Milman
Friday, 20 April 2012

Today on StartupSmart, we explain why customer focus isn’t just about defining your ideal consumers and obsessively targeting them.

As business advisory guru Marc Peskett explains, customers look for products and services that fulfill “jobs” in their lives. What demographic they are and why they choose your products is secondary to this.

Today, Peskett gives his five top tips on how your business can focus on the tasks customers need to fulfill – whether that’s putting up a shelf or looking better – in their lives.

Elsewhere, legal eagle James Omond has some advice on how to deal with a non-paying customer and we round up the best of the web’s business articles in Weekend Reads.

Finally, do you need help cashing in on the one bright spot in the retail landscape - online sales?

We are running a FREE webinar with web guru Fred Schebesta on May 24 on how to put the internet at the heart of what you. To register, click here.

Did you like this article? 

Sign up to the StartupSmart Newsletter to receive a daily news wrap-up straight to your inbox AND a free eBook!

Invalid Input

Comments (0)

Subscribe to this comment's feed

Write comment

smaller | bigger

Invalid Input
SmartCompany Smart Reads
  • Samsung Galaxy Tab hits big Australian retailers – can it challenge the iPad?
  • Meet the emotional robot
  • Microsoft releases new Zune HD player
  • Mandatory internet filter could become voluntary
  • Microsoft to release Windows 7 pricing soon
brought to you by Ultrabook[TM] Inspired by Intel

Follow us

StartupSmart on Twitter StartupSmart on Facebook StartupSmart on LinkedIn StartupSmart on Google+ StartupSmart on Youtube

Subscribe to StartupSmart RSS feeds


  • Selling with Social Media
    How do you converts likes and followers into purchases? This class will provide strategy and guidelines on how to use social media to increase sales, and...

  • Financial Models for Startup’s
    This class is designed for business leaders who want to learn about financial modeling. No accounting background is necessary, but a basic working knowledge of...

  • How to Raise Seed Capital
    Money makes the world go around, and can also help you take your startup to the next level quicker. This session will provide a step-by-step, insider’s view of ...

Sponsored Links

Our Partners


Private Media Publications



Crikey Blogs


Smart Company


Property Observer


Leading Company