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Editor's Note

Friday April 13, 2012

By Oliver Milman
Friday, 13 April 2012

Today on StartupSmart, we explain the brilliance of US-based start-up Instagram, acquired by Facebook earlier this week for a whopping $US1 billion.

With 30 million users on iOS alone, it’s easy to see why Facebook was so keen to get its hands on the photo-sharing app, despite the fact it is yet to generate revenue or turn a profit.

While the Instagram team is incredibly talented, their achievements are the result of sheer hard work and loads of creativity. In today’s feature, we identify 10 secrets behind Instagram’s success.

Elsewhere, Philip Alexander explains how to negotiate equity stakes in your start-up, and Adam Franklin lists nine things you need to know about Facebook’s new Timeline.

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