Editor's Note

Friday February 22, 2013

By Oliver Milman
Friday, 22 February 2013

It can be tempting to chase new customers rather than nurture existing ones, particularly when so much weight is placed on user numbers.

But as we all know, it costs a lot more to generate a new customer than maintain an existing one. So when you’re cash-strapped, retaining your customer base is one of the best ways to grow your start-up.

With that in mind, Nina Hendy has outlined how to keep your customers coming back for more.

Elsewhere, Cas McCullough explains how to zero in on your ideal client, while Graeme McCormack identifies the best locations to open a fast food franchise.

StartupSmart will also unveil a new design next week, so make sure you visit the website to check it out and tell us what you think.

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