Editor's Note

Monday 1 October

By Oliver Milman
Monday, 01 October 2012

Customer focus is imperative for every start-up, but what happens when this ideal conflicts with the desire to boost the bottom line as quickly as possible?


NSW business Letterbox Deals found itself in a sticky situation when, in a bid to keep its costs down, it deployed a model that did very little for the advertisers that it sought to keep happy.

Co-founder Jamie Bakewell says the mistake required the business to absorb a “massive cost increase to retain integrity… It was a short-term pain for a long-term gain.” Today, Bakewell explains what he learned from the situation.

How long will it be until the lumbering retail giants wake up to online, putting the squeeze on more nimble start-ups? eCommerce entrepreneur Dean Ramler gives his view.

Did you like this article? 

Sign up to the StartupSmart Newsletter to receive a daily news wrap-up straight to your inbox AND a free eBook!

Invalid Input

Comments (0)

Subscribe to this comment's feed

Write comment

smaller | bigger

Invalid Input

Follow us

StartupSmart on Twitter StartupSmart on Facebook StartupSmart on LinkedIn StartupSmart on Google+ StartupSmart on Youtube

Subscribe to StartupSmart RSS feeds

Sponsored Links

Our Partners

SmartSolo sign up

Private Media Publications



Smart Company


Property Observer


Leading Company


Womens Agenda