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Editor's Note

Monday 13 August

By Oliver Milman
Monday, 13 August 2012

How long did it take you to come up with your business’ name? If it has taken longer than you expected, you’re not alone.

 

Paula Maidens says she spent six weeks “locked in a room with a thesaurus, the internet and a lot of words on a whiteboard” before coming up with a name for her start-up.

Once Maidens picked a name, she says all of the business’ branding and marketing fell into place. If you’re facing a similar dilemma, make sure you read her account today.

Meanwhile, we have four fantastic examples of how start-ups can use online video and we have news of Microsoft taking a measured punt on a Sydney venture.

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