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Editor's Note

Monday 9 July

By Oliver Milman
Monday, 09 July 2012

 Are you relying on getting an investor to get you through that first crucial month of business?

 

If so, last week’s tale of three-month-old start-up Shooii slipping into administration after failing to secure a ‘cornerstone’ investor should provide you with food for thought.

Pitching for investors is a tough business, even if you feel you have a cast-iron proposition. So how can you get funded in those formative days of your business? Today, we pick out 12 key things that investors are looking for in web start-ups.

Meanwhile, we have the tale of budding furniture magnate Jason Ballo, whose very painful trip to the US changed the course of his business, and Brad Lindenberg explains why the resume will be dead within three years.

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