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Editor's Note

Monday April 2, 2012

By Oliver Milman
Monday, 02 April 2012

Today on StartupSmart, we talk to Luke Watson, founder and managing director of DashLuxe, a member-only, invite-only private sales club for fashion, design and lifestyle products.

While Watson had plenty of passion for his business idea, he lacked the industry experience to get it off the ground, prompting him to seek out the expertise of other, more established players.

It initially proved difficult to get the attention of industry heavyweights, but Watson eventually snagged some major names in fashion. In today’s feature, he explains how he did it.

Elsewhere, retail expert Deb Templar outlines a plan for your website, and Brad Lindenberg highlights the importance of having direct control over your inbound and outbound sales.

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