Editor's Note

Monday March 4th, 2013

By Oliver Milman
Monday, 04 March 2013

It’s normal for internet entrepreneurs to focus their efforts on building high-traffic websites. After all, traffic-building is one of the keys to a successful online business.

But unless you have a strong conversion rate, all the traffic in the world won’t mean much. This was the predicament of Fred Schebesta, founder of

Today, Schebesta explains how he remodelled the site to see the conversion rate increase tenfold.

Elsewhere, John Russell identifies some of the best accounting tools for start-ups, and Marcia Griffin explains how to set sales targets for your team.

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