Editor's Note

Tuesday 14 August

By Oliver Milman
Tuesday, 14 August 2012

App development has mushroomed into a $20.5 billion global market as businesses large and small look to cash in on smartphone and tablet downloads.


But there are several pitfalls that can curtail your attempts to grab a piece of the app boom, not least the strict rules surrounding Apple’s App Store and the development costs of creating an app for each different platform.

Today, we speak to one small start-up that ran into serious difficulties when attempting to roll out its app, as well as pick out five key ways that your offering can stand out from the crowd.

Elsewhere, investor Phillip Alexander explains if having a “big name” on board will aid your business’ funding chances and we profile a mother-and-daughter team that is aiming to corner its second niche in the bra market.

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