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Editor's Note

Wednesday 28 November

By Oliver Milman
Wednesday, 28 November 2012

Every investment you make in your business demands that you seek some sort of return. But how can you judge the tangible result of something as seemingly nebulous as social media?

While businesses large and small flock to Twitter and Facebook, few have managed to identify a direct link to raising awareness or increased sales.

Today, we speak to some businesses, both new and established, that have managed to nail down the social media ROI question.

We’ve also got news on why December 7 is a crucial date in the Christmas trading rush and mentor Brad Callaughan has some tips on how to avoid a new year cashflow crunch.

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