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Editor's Note

Wednesday February 20, 2013

By Oliver Milman
Wednesday, 20 February 2013

Start-ups face constant pressure to ramp up their presence on multiple social media platforms. But in doing so, they run the risk of fragmenting their social media presence.

According to Matty Soccio, smaller firms that have committed to growing on one platform have a distinct advantage, as long as they’re using the right platform for their business.

Today, Soccio provides a breakdown of the social media networks and platforms that Australian small business is most engaged with in 2013, and how they can work for your business.

Elsewhere, Gillian Franklin outlines the most important elements of a retailer’s marketing plan, and Greg Ferrett asks whether there is such a thing as a magic sales elixir.

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