Lean Marketing Strategies for Startups

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Lean Marketing Strategies for Startups
Event Information
Ninefold Offices in Allianz building 2 Market Street Sydney, New South Wales 2000
From : Thursday, 14 June 2012 06:00 PM
Until : Thursday, 14 June 2012 07:30 PM
(UTC +10:00) Eastern Australia, Guam, Vladivostok
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Unlimited seats
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Event Details

Marketing can be an expensive proposition for a startup, especially one prioritising its spending around the launch of a product or the acquisition of users. Fortunately, there are a number of strategies for getting the word out cheaply.

This class focuses on the techniques and tricks for using minimal spending to produce maximum marketing awareness. For example:

  • How to make your marketing efforts stand out and get noticed
  • How to do your own press campaigns and create innovative ideas that media want to write about- Blogger outreach
  • Using social media to drive traffic, generate users and revenue
  • Buying traffic cheaply
  • Search engine optimisaiton

David Cunningham is Director of Tapit. In 2007 David founded a travel website- OurExplorer, the site had over 3000 tour guides in 129 countries on offer to travelers, he later successfully sold the website in 2010 to Viator. David is now a director of Tapit, the easiest way to get content direct to a mobile phone. Think, tap a movie poster and the movie video trailer starts to immediatley play on your phone. Magic.



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