Marketing can be an expensive proposition for a startup, especially one prioritising its spending around the launch of a product or the acquisition of users. Fortunately, there are a number of strategies for getting the word out cheaply.

This class focuses on the techniques and tricks for using minimal spending to produce maximum marketing awareness. For example:

• How to make your marketing efforts stand out and get noticed
• How to do your own press campaigns and create innovative ideas that media want to write about- Blogger outreach
• Using social media to drive traffic, generate users and revenue
• Buying traffic cheaply
• Search engine optimisaiton

David Cunningham is Director of Tapit. In 2007 David founded a travel website- OurExplorer, the site had over 3000 tour guides in 129 countries on offer to travelers, he later successfully sold the website in 2010 to Viator. David is now a director of Tapit, the easiest way to get content direct to a mobile phone. Think, tap a movie poster and the movie video trailer starts to immediatley play on your phone. Magic.

 



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