Introduction to Mobile Marketing
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Got a great idea for a mobile app that will revolutionize the way people find the best Mexican restaurants nearest to them? Have you hacked the next angry birds? You're half way there, the next vital and often forgotten step is marketing- you need to get users and you need to know how.
The process of getting users to your mobile based website or application is unique. Often the established techniques of marketing a web platform don't work (SEO for example) and getting yourself featured in the App store isn't always achievable. You need scalable proven systems that can deliver users on scale. In this 90 minute class you will learn the practical methods and procedures to build out your own mobile marketing program to a point where you can start testing it the very next day.
Chris Watt is GM of Tigerspike, the worlds leading mobile and tablet media company. Chris has over 10 years of experience in the digital and mobile world after working for tigerspike, fairfax digital and itouch.
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