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Meet the Startmate class of 2013 – part one

Monday, 18 March 2013 | By Michelle Hammond

Above: Chris Raethke, Damien Brzoska and Saxon Fletcher from Supportie (Image: Zach Kitschke).


 Startmate may have evolved from a trailblazer in the start-up accelerator scene to one of several incubators offering broadly similar things, but it is still regarded as the gold standard by many aspiring tech entrepreneurs.


The Sydney-based program, now in its third year, hothouses web and mobile ventures by throwing an army of top-notch mentors and $50,000 at them, as well as providing them with a handy trip to Silicon Valley.


The participants for the 2013 iteration of Startmate were picked back in December, with Niki Scevak, co-founder of the scheme, declaring “we have been looking for those unique ‘two shit’ teams – those which get shit done, and also give a shit about the customer and their problems”.


So which of the class of 2013 are set for riches in Australia and beyond? We spoke to this year’s participants to get their insights and will be profiling them in two parts on StartupSmart:


Supportie (formerly GetStall)


What? Technical help for your small business. There are experts online waiting to help. ·


Founders? Chris Raethke, Damien Brzoska, Saxon Fletcher


Website: http://www.supportie.com/


Why did you apply to Startmate?


We remember seeing BugHerd being accepted into the first intake and saying, “Wow, that’s a really cool product. This Startmate thing sounds exciting.”


Before applying we were running our own web company, building out MVPs for other people’s start-ups, and we really wanted to pursue an idea of our own.


So late last year we had saved up some money and felt we had a good product (GetStall) to apply with. So we did.


What was the application process like?


As a tech team this was the hardest part for us. The application had a lot of tough questions around sales, marketing, finances, etc.


Getting answers for these meant a lot of whiteboard sessions, reading and learning for us.


It really helped us to grow as a team, and thankfully we have a really strong tech team so we were able to get through (even though our business skills were a bit light on).


How are you finding the program so far?


The program is great – there are a lot of really smart people here and some really interesting problems that people are solving.


It is definitely an emotional roller-coaster, as any start-up could relate with. Some days are up, some days are down.


The big thing we have learnt is that this doesn’t end mid-April when we go to the States. This is something which will continue on for at least the next four to five years.


Why did you pivot?


We were four weeks into pushing GetStall out to the masses and, while we were getting quite a few shops signing up, we weren’t getting many sales.


We spent a few days going over what we had achieved and learnt so far, and the numbers didn’t show us anything which we could get too excited about so we chose to move onto something new.


In hindsight, we put too much pressure on ourselves to be performing quickly. Things take time and unfortunately we learnt that the hard way.


A day off, and a chance to breath and get some sleep, would have been a good idea.


How do you make money?


Like many marketplace-type businesses, the plan has always been to clip the ticket. We are actually only three weeks into this business, so the actual pricing will need to be refined once we have more data.


What is your vision for Supportie?


Supportie is still very much in the early stages and we are still doing a lot of discovery.


We have been focusing on a small segment of the market at the moment, so we can’t say too much more just yet.


How do you plan to achieve your vision?


We’ve already spent two weeks assessing two markets within the Supportie space.


The current plan is to spend a bit more time looking at possibilities in this space and then decide where we want to specifically focus. So the current plan is to learn more and then make a plan.





What? A simple and secure way for child carers to communicate with parents.


Founders? Dan Day and Daniel Walker


Website: http://www.kinderloop.com/


What was the inspiration for Kinderloop?


Dan Day: After having my two children in daycare for three years, I was frustrated by the lack of communication.


Collecting them at the end of the day, it was impossible to find out what they learnt, ate or did. The carers were always so time-poor as well.


Why is this needed?


Kinderloop solves this problem by allowing carers to record events as they happen during the day.


This saves them valuable time reporting, saves money in consumables and keeps them fully engaged with parents.


What is your revenue model?


Each carer pays a monthly fee and the parents pay for premium add-ons.


Story continues on page 2. Please click below.

Why apply for Startmate?


We liked the idea of an accelerated program, the mentor list was attractive and it fitted nicely with where we were at in Kinderloop’s lifecycle.


What was the application process like?


We found it relatively straightforward. The one-minute video pitch was great practice and the demo interviews were fun – it really made us refine our spiel.


How are you finding the program so far?


We are enjoying it – you work as hard as you desire (which is hard, let me tell you!) It’s great sharing the highs and lows with the other teams, and there is so much learning each day.


Are you hoping to raise additional funds for Kinderloop, either here or overseas?


Yes we are. We will raise a round of $850k from both here and overseas to help build the team.


Where do you see yourselves in a year from now?


We aim to be the go-to communication tool for anyone who cares for children, from preschool to sports clubs, worldwide.





What? Crowdsourced security testing. We run managed bug bounty programs for business.


Founders? Casey Ellis and Sergei Belokamen


Website:  http://bugcrowd.com/


What was the inspiration for Bugcrowd?


Ellis: Bugcrowd was the result of a series of conversations with customers of my previous business, a security testing consultancy, where the bug bounties run by Google, Mozilla, Facebook and others kept coming up in conversation.


I started asking the question, if you think these are such are good idea, why aren’t you running one?


Off the back of that, I had the idea to create a business that handles those objections and runs bug bounties as a fully outsourced service.


You’ve described yourself as “Kaggle for security vulnerabilities”. How so?


One of the mentors at Startmate called us that.


We are similar to Kaggle or 99designs in that we crowdsourced, meaning our customers pay for the results they want, not the effort that went into the results.


The way Bugcrowd works: The client sets a reward pool, a duration for the bounty, and tells us what they’d like the crowd to test.


The crowd is notified and starts testing. The first person to find each security flaw wins a reward, and there are higher rewards for the most creative or severe flaws.


At the end we take the findings and validate them, then produce a developer-friendly report of things to fix. We then manage the payouts to the crowd.


What’s your revenue model?


We take a percentage of the reward pool offered in each bounty.


We also have premium paid features, such as our Crowdcontrol system (which controls testing traffic) and private bounties (where only the top-ranked researchers are invited).


Why apply for Startmate?


Bugcrowd is a great idea but, despite our experience in running businesses, we knew we’d need help taking it from being a great idea to being a great business.


The Startmate mentor network is built for this purpose.


What was the application process like?


Hectic! I left applying a little bit late (like the day before) so I had a lot to do to get something sensible submitted in time.


How are you finding the program so far?


Excellent. The focus it brings is fantastic. The mentor network is invaluable and the money we got from them is letting us work full-time on making Bugcrowd awesome.


Niki (the founder of Startmate) is a very focused guy who knows what it takes, and you can tell that he’s gone to great lengths to impart his experience into the program.


You’ll be heading to San Francisco a bit later. What are you hoping to achieve there?


The main purpose of the trip will be to pitch for seed capital to take the business to its next stage.


Apart from that, I'll be doing a bunch of business development and meeting up with a bunch of industry friends who I’ve only known through Twitter for years, which I am really looking forward to.


What’s your overall goal?


Our overall goal is to connect the global white-hat security research community with companies of all shapes and sizes through the Bugcrowd platform.


Our aim is to become synonymous with the concept of crowdsourcing your security testing.


Another goal is to continue and expand our charity bounty program, where we do bounties for charities for free, and make that the first port of call for charities wishing to have their security tested.