Fred SchebestaWednesday, 21 December 2011 00:00
Outsourcing Social Media: Should Your Small Business Do It?
Is it a good idea to get a third party to build my Facebook/Twitter presence?
Is it ever a good idea to get a third party to build my Facebook/Twitter presence, or should I do it all myself?
First, consider if it’s worth opening and running an account or not. Some niches don’t respond that well to social media, such as funerals, penis enlargements and cigarettes.
People don't really want to socialise around these things and talk about them openly or positively.
The "sin" products have always been a little bit more discussed in private.
Ask yourself: "Is my product or service something people would be interested in discussing at the pub?"
What are you going to need to be successful:
You have to be social all of the time. That is like going to the pub every day of the week and talking to everyone there. Think like a politician trying to campaign in an area and become "socially popular".
If you don’t have the time to commit you could outsource it, the only problem is that it won't be very transparent. You might want to make the analysis as to whether it’s worth you doing it.
Great examples of social media profiles in Australia that work for start-ups:
Which sites should you focus on:
Fred Schebesta is the founder of Australia's most popular credit card comparison website: Credit Card Finder. Fred's passion for financial comparison and helping Australian consumers save money let him to launch Home Loan Finder to compare home loans, and Savings Account Finder to compare savings accounts. You can follow him on Twitter: @schebesta
Ask Fred or any other StartupSmart Mentor a question here.
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