Environmentalist or socially conscious niches?

Discussion started by Sally Smith , on Tuesday, 07 February 2012 20:44

There's a stereotype (apparently held by some in this group) that all small business people are Tories. I'm not sure that that's true.


There are lots of people out there who are concerned about social issues and the environment. And by trying to mass produce goods for the mass market, a lot of big businesses miss out on niche opportunities for people who are interested in quality goods or are willing to pay a premium for better quality, more socially aware products.


I guess I want to raise the question, or the issue, of whether in fact having a conscience can be an asset, rather than a liability, to someone starting up a small business?

Paul Goodsell
I hear you Sally. I’m a pretty socially- / environmentally-conscious sort of guy. My views considered quite “left” by those on the right. And I recently started an eco-friendly cleaning business.

Some of acquaintances accused me of selling out. Far from it, I told them. “Green capitalism”, as it has been called, is a step forward.

Kudos to those that start businesses that aim to cure rather than exploit social and environmental injustices.
199 days ago
Andrew S
For anyone interested, we now have a Sustainability and start-ups discussion group at http://www.startupsmart.com.au/groups/startupsmart/sustainability-and-start-ups.html
167 days ago
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