Fix something that isn’t broken

By Taskmaster
Wednesday, 21 March 2012

Have you ever questioned why a certain thing in your business is done in a certain way?


Probably not. That’s the thing about running a business – when things are running smoothly, you don’t worry about them. The work comes in, it gets done, you move onto the next thing.


But the other day I had cause to stop and think, why do we do that job that way?


It was a simple thing – the way we process customer orders. They go to the sales person, then they go the accounts management people, then they go to the accounts people, then they go to the delivery team.


All sounds logical, right? It’s a process that served us well. But the chain system creates a bit of a problem, as there is often a lag from when we get an order to when we start the process of delivery.


It might be a few hours, it might be a day. If someone really drops the ball, it might be a few days. But any delay is bad for customer service. If we could promise same day delivery, we might create a new (small) competitive advantage.


By changing the system such that orders essentially hit the desks of everybody at the same time, we can speed up delivery. Our responsiveness has lifted, we feel like we’re right on top of the market.


And it’s all because we were prepared to fix something that wasn’t broken.


Get it done – today!

Comments (0)

Subscribe to this comment's feed

Write comment

smaller | bigger

Invalid Input

Follow us

StartupSmart on Twitter StartupSmart on Facebook StartupSmart on LinkedIn StartupSmart on Google+

Subscribe to StartupSmart RSS feeds


  • 2012 Young Entrepreneurs Mentoring Program
    This mentoring program is ONLY for entrepreneurs aged between 18 and 35 years with a passion and ambition for entrepreneurship who have been working in their...

  • Innovation Through Technology
        The world's most successful businesses are harnessing the power of technology. Regardless of the size of your business, you too can use all the cool t...

  • Strategic Lead Generation
    You may have heard the phrase "The Money Is In The List" -- and for a very good reason. Your potential income is directly related to the quantity and quality...

  • WeTeachMe Melbourne Gala: Startup and Business Speed Teaching
    Come along to a soiree of networking and brain-picking conversations for the startups and businesses on the prowl for that umph of inspiration that will take...

  • Me & My Mentor
    The story begins: A brave woman starts her own business... She wants to be her own boss, set her own salary and experience the rewards of financial...

Sponsored Links

Our Partners