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Local Measure opens Singapore office with eyes on Asia-Pacific

Monday, 23 June 2014 | By StartupSmart

Location-based social B2B platform Local Measure, spun-off from now defunct consumer-focused Roamz, today announced the opening of an office in Singapore to support the company’s growth in the Asia-Pacific region.


According to a statement on the announcement, the Asian market has a big appetite for social media where social content is shared at a higher rate than any other market.


“There are many opportunities for Local Measure in Asia to help businesses in the region extract valuable insights from various social media platforms including Facebook, Twitter, Instagram and Foursquare,” says Jonathan Barouch, founder and CEO of Local Measure.


“Expanding into APAC is an exciting next step in our growth plan.


“Businesses nowadays appreciate the value of real-time local insight and Local Measure provides the tools to capture what customers are saying publicly about their brand on social media, while they’re on the business’ premises.


We’ve developed a location-based customer intelligence tool that works for businesses of all sizes and across different languages.”


With existing clients who use Local Measure in Singapore like Spizza, SingTel, Gelatissimo and Qantas, the business has already established a presence in Singapore, long before the opening of the Singaporean office, but the move acknowledges the importance of having feet on the ground to service the specific requirements of the local market.


The Singapore office will be headed up by Gary Spero, vice president Asia at Local Measure.


Spero has been with the company for the past three years. His responsibilities will include growing Local Measure’s market share in Singapore and driving the Singaporean team to service the specific needs of the local market.