My Best Mistake



“Fatal flaws”: The reasons why startups fail

12:38AM | Thursday, 10 December 2015 | Denham Sadler

You can learn from other founders' mistakes.

Jodie Fox from Shoes of Prey reveals the top five mistakes she and her co-founders have made

11:04PM | Tuesday, 24 November 2015 | Broede Carmody

These are the top five mistakes Fox says her business made in its early years.

“The classic startup mistake”: What went wrong for Rdio

11:50AM | Monday, 23 November 2015 | Denham Sadler

The streaming service fell victim to a classic startup mistake.

One entrepreneur on multiple failures and learning to learn: Start-ups are Scary series

1:17AM | Friday, 31 January 2014 | Rose Powell

Jono Birkett has been exploring start-ups for years. He reckons he’s learned many of the biggest lessons the hard way after his first two ventures spluttered and died when the cash ran out.

Don’t get distracted creating the perfect platform: Food Orbit founder shares his best mistake

10:00AM | Thursday, 17 October 2013 | Rose Powell

Food Orbit, a platform connecting farmers to chefs, launched earlier this year and has been growing ever since.

Why stuffing up the phone call with my first customer was the best mistake I made

9:47PM | Thursday, 26 September 2013 | Rose Powell

After years of musing and months of planning, Ed Onggo’s first call to a potential customer about his crowdsourced ticketing platform went incredibly badly.

Party fail: Bouncing back after the music dies

8:20PM | Friday, 2 August 2013 | Gavin Lower

What would happen if your business organised an event and no-one showed up? That was the situation confronting Sebastien Eckersley-Maslin – here’s how he dealt with it.

Kicking off a business with little experience

6:33PM | Wednesday, 5 June 2013 | Gavin Lower

Amanda Bennetts enjoyed rapid success when she jumped into her niche boots business. However, some early hiccups showed her the value in finding a mentor to help out along the way.

How a lengthy renovation almost cost us our brand

5:06PM | Friday, 24 May 2013 | Michelle Hammond

Building a brand in the highly competitive anti-ageing industry is no easy feat. As Luminiere founder Cameron Fancourt discovered, it’s important to have realistic timeframes in order to avoid delays.

Maintaining our sustainable status

5:37PM | Friday, 17 May 2013 | Michelle Hammond

Sustainability is a motivating force for many start-ups. But as Polli founders Tess Lloyd and Maja Rose found out, growing an environmentally-sound business can pose some challenges.

Scrambling for funds for my social enterprise

5:49PM | Friday, 10 May 2013 | Michelle Hammond

Social enterprises are an increasingly popular option for entrepreneurs keen to make a difference. However, as Thankyou Water founder Daniel Flynn discovered, even the most important social projects need capital to get started.

How my delayed start-up made me a better entrepreneur

5:59PM | Friday, 3 May 2013 | Michelle Hammond

Some entrepreneurs say they knew from an early age they were destined to start their own business. But for RecruitLoop co-founder Paul Slezak, the revelation came after 15 years in the corporate world.

Why value beats volume when it comes to cashflow

4:01PM | Friday, 26 April 2013 | Michelle Hammond

Cider has given the Barton brothers a profitable fizz. However, the Chilli Marketing founders had to learn some sour lessons about the value of cashflow first.

Why you can’t afford to sit on your start-up idea

4:25PM | Friday, 19 April 2013 | Michelle Hammond

Alec Lynch pondered his design crowdsourcing idea for a year, in which time a rival started and secured $3 million in funding. Lynch explains how he learned that start-ups have a need for speed.

Why slower is better when stocking your start-up

4:44PM | Friday, 12 April 2013 | Michelle Hammond

Many entrepreneurs fear they’ll run out of stock. However, as Anything Baby founder Sharon Fong discovered, overstocking can be just as costly.

‘We were laughed out of the room’: How SumoSalad took on fast food and won

4:21PM | Friday, 5 April 2013 | Michelle Hammond

SumoSalad has shaken up the market by bringing healthy options to Australian food courts. However, as co-founders Luke Baylis and James Miller discovered, reshaping an established industry can be a challenge.

Why I always expect the unexpected in my start-up

3:22PM | Friday, 22 March 2013 | Michelle Hammond

Ambition and determination are important to have in business. But as Living Environs founder Sam Keats discovered, the will to succeed counts for little if you don’t have enough capital.

Coming up short in China

3:41PM | Friday, 15 March 2013 | Michelle Hammond

Over the past decades, China has become the manufacturing hub of the world. However, as jewellery designer Amber Sceats discovered, sometimes Chinese suppliers aren’t the best option.

Learning to say no to the wrong customers

3:17PM | Friday, 8 March 2013 | Michelle Hammond

When you’re building a business, it can be tempting to sell to anyone who is willing to buy. But as Vend founder Vaughan Rowsell discovered, not all customers are right for your business. BY MICHELLE HAMMOND.

Trading traffic for a better conversion rate

3:07PM | Friday, 1 March 2013 | Michelle Hammond

Fred Schebesta had a clear vision when he launched However, when growing traffic failed to convert into increased sales, he had to refine his business plan. BY MICHELLE HAMMOND.