business operations, Facebook, Fonality, home-based business, linkedIn, mobile, Pure Profile, recruitment, small business management, smartphones, social media, telecommunications, Twitter
Running a business from home
Social Media: Fonality Australia: Working From Home Survey
Social media usage differs by gender
By Michelle Hammond
A new survey reveals that men prefer instant messaging to communicate with colleagues and customers away from the workplace while women gravitate towards social media.
Business communications company Fonality has released its Working from Home report, which saw market research agency Pure Profile survey 1000 Australians aged 18 to 64 about their preferred work communication channels.
According to the survey 25% of men say they would use IM for work compared to 18% of women but 21% of women tend to use social media for work-related matters while only 16% of men do the same.
On average 15% of Australians use a mobile phone to access work emails with the younger generation more likely to do so than their older counterparts, 22% of Generations Y and X access work emails on their mobiles compared to 6% of baby boomers.
Members of Generation Y are the most avid users of IM and video conferencing, reporting figures of 46% and 15% respectively.
Generation X is most comfortable using social media such as Twitter, LinkedIn and Facebook for work purposes.
The survey highlights a shift away from fixed line phone connections to mobile-only connections, a significant trend for home-based businesses.
A third of people aged 55 to 64 are most likely to use fixed lines for work-related phone calls from home and 74% of those aged 18 to 34 prefer to use mobiles.
According to Marc Englaro, managing director of Fonality Australia, the survey demonstrates the extent to which office communications have evolved beyond email and landline calls.
“There are clear generational and gender preferences businesses have to cater for if they want to maximise their workforce productivity,” Englaro says.
According to Englaro younger generations are typically more content to complete work after hours – using various communication channels – because they are more comfortable with technology generally.
“Small to medium sized businesses (can) benefit from a cost-effective solution that allows employees to use communication channels such as email, mobile, VoIP and instant messaging regardless of their location,” he says.
“With many young Australians going mobile-only support for smart phones also presents a way to attract and retain talent in today’s competitive labour market.”
Anglaro says start-ups are typically more aligned to communication technology because the business often consists of a small group of people working long hours and from different locations.
He believes start-ups have an opportunity to maintain a high level of communication after hours because there is no pre-existing model dictating when staff should and shouldn’t be contactable.
Share This page :
How to Enchant with Social Media
According to bestselling business guru Guy Kawasaki, Enchantment transforms situations and relationships, turns cynics into believers and changes hearts and...
AIC Commercialisation Masterclass - Melbourne
This intensive one day workshop will assist participants derive full value from their research. The Masterclass is designed for past Commercialisation...
Flying Solo - How to Go It Alone in Business
Starting your own venture? Or rejuvenating one that's been ticking along for years? Sam Leader, co-author of the business bestseller Flying Solo - How to go...
The Import Export Show
The annual Import Export Show for SMEs returns The Import Export Show, Australia’s only major exhibition and learning event for small and medium-sized i...
Oceania CACS2011 - The region's leading conference and must-attend event for IT audit, control, security and governance professionals will focus on the theme...
- Gary Ablett buys on Gold Coast
- Russian buys £13 million Rolex store
- Title Tattle: Chance to buy one of the 200 best homes in the world
- Larry Emdur says good morning to breathtaking cliff-top property
- Bank stops overlooked ugly duckling from selling in deteriorating Brisbane market