Sales and marketing

Prepare your end-of-year marketing campaign

By Taskmaster
Wednesday, 05 October 2011

TaskmasterI’ve got bad news for you – there are something like 80 days until Christmas and the clock is ticking.


The approach of Christmas is a pain on many levels.


It means that you are running out of time to hit budgets and hit targets.


It means you’ve got an uphill battle ahead to complete all those projects you promised you’d have done before the end of the year.


And it means that you’ll need to start thinking about Christmas parties and, of course, Christmas shopping. That always fills me with dread.


But of course Christmas is a time when people tend to open their wallets and you need to be ready to give your business a boost.


Here a few ideas, but remember – you need to get organised quickly to avoid a last minute rush:


  • Think about a great end-of-year offer for your customers.
  • Arrange Christmas visits with all of them so you can try to sell your offer.
  • Plan advertising well in advance.
  • Ensure you’ve got the production/stock in place to fill all orders before Christmas.
  • Start thinking about a New Year offer now because everything will stop during the holiday period and you want to hit the ground running in 2012.


Get it done – today!

Did you like this article? 

Sign up to the StartupSmart Newsletter to receive a daily news wrap-up straight to your inbox AND a free eBook!

Invalid Input

Comments (0)

Subscribe to this comment's feed

Write comment

smaller | bigger

Invalid Input
SmartCompany Smart Reads
  • Samsung Galaxy Tab hits big Australian retailers – can it challenge the iPad?
  • Meet the emotional robot
  • Microsoft releases new Zune HD player
  • Mandatory internet filter could become voluntary
  • Microsoft to release Windows 7 pricing soon

Follow us

StartupSmart on Twitter StartupSmart on Facebook StartupSmart on LinkedIn StartupSmart on Google+

Subscribe to StartupSmart RSS feeds

Sponsored Links

Our Partners

SmartSolo sign up

Private Media Publications



Smart Company


Property Observer


Leading Company


Womens Agenda