Mentors
Latest
Shane Warne’s beer partnership: Celebrity branding to capture markets
Australia’s favourite larrikin, Shane “Warney” Warne, has just undergone another transformation. This time he is doing his bit for trans-Tasman relations as a craft beer connoisseur with his own label, 99 Not Out.

Hyperbolic language: This article will revolutionise the way you do business
Why is it that so many rational entrepreneurial individuals, people who create new businesses, are so fond of exaggeration?

How do you get a mentor in a new industry you’re trying to break into?
A big indicator of business maturity is admitting that you don’t know everything. Here's how to find a mentor to help you out.

When is the best time to rebrand your business? Probably not Monday
One Monday morning, a major international firm chose to rebrand itself as “Monday”. Here’s why the new name didn’t make it to Tuesday.

Can you have a decent marketing strategy without an advertising budget?
A decent marketing strategy shouldn't be something you hope to have one day when your business grows up. You need one now.

Should I be afraid of turning away customers outside our target market?
A trip to Topshop in Melbourne shows why start-ups shouldn’t be afraid to turn away some customers.
