Mentors
MENTOR A-Z
- a
- Adam Ferrier
- Adam Franklin
- Amanda Gome
- Amanda Jesnoewski
- Amanda Watts
- b
- Bella Katz
- Brad Callaughan
- Brad Lindenberg
- Business Book Club
- c
- Cas McCullough
- Clare Hallam
- Colin Benjamin
-
Colin Benjamin
Dr Colin Benjamin is creator of the widely used Roy Morgan Values Segments and strategic marketing tools presented in marketing courses across Australia. Colin is the voice of Australian social marketing iconic character "Norm" as the (Hon) Director General of 'Life. Be in it.' and acts as a professional mentor to a number of charities, SMEs and NGOs and Chairman of the Melbourne Think Tank - Marshall Place Associates
marshallplace.com.au/ - Craig Hodges
- Craig Stanmore
- Craig Yeung
- d
- David Trewern
- Dean Ramler
- Debra Templar
- Dion Appel
- f
- Franz Madlener
- Fred Schebesta
- g
- Garry Visontay
- Gillian Franklin
- Graeme McCormack
- Greg Hayes
- i
- Ivan Lim
- j
- Jacqueline Lehmann
- James Omond
- Jane Shelton
- Jason Rose
- Jo Burston
- Jonathan Weinstock
- Julia Bickerstaff
- k
- Ken Phillips
- l
- Lachlan McKnight
- Lauren Ridgway
- Linnet Hunter
- m
- Marc Peskett
- Marcia Griffin
- Mark Campbell
- Martin Nally
- Matt Murphy
- Michael Folmer Hansen
- Michael Fox
- Michael Giles
- Michael Halligan
- n
- Ned Dwyer
- Nick Crocker
- Nicole Kersh
- o
- Orsi Parkanyi
- p
- Paul Clements
- Paul Migliorini
- Paul Page
- Philip Alexander
- Phil Weinman
- r
- Rebekah Campbell
- Rene Sugo
- Reuben Buchanan
- Robert Krigsman
- s
- Sahil Merchant
- Scott Robinson
- Simon Foster
- Simon Harris
- Steve Kingston
- Steve Torso
- Steve Wright
- t
- Greg Ferrett
- Tom O'Toole
- Tony Faure
- Tony Glenning
- Trevor Jenkins
- u
- John Russell
- Ursula Hogben
- v
- Vanessa Emilio
- Vicki Crowe
- w
- Walid El-Khoury
- Weekend Reads
- William Willems
- y
- Yvonne Adele
Latest
How can I best work out my “elevator pitch”?
The keys to any elevator speech are immediacy of the business opportunity, clarity of what makes it a profitable venture and passion.
When is it the right time to launch my start-up?
There are six things you need to do before you can say goodbye to your boss.
How do I form a board for my company?
In the initial stages, aim to organise a five-member board, with each of the members serving a specific role.
We need help fast and cheap!
Unfortunately, tight budgets and tighter deadlines are the very nature of small business. However, if you’re smart, there are ways to cut your costs.
My business plan is too long. What should I hack out?
Think about your business plan the same way that the chef thinks about creating her next menu – it has to have all the ingredients that the customers want.
Are there downsides to manufacturing our product in China?
For a number of reasons, China is a very attractive option for manufacturing. However, there are some critical issues you must be aware of.
What makes a good board member and how can I learn how to become one?
Becoming a company director carries some very significant legal and moral responsibilities that you must be familiar with before you accept the position.
Should I hire specialists or all-rounders?
Like a good cricket captain, you have to select the best players in the right positions to beat your competition.
Do I need to hire specialists from day one?
You have to act like a good captain and select the right players in the right places at the best time to beat your competition.
Should I go into business with someone I just met?
Before you go any further, it is absolutely essential you get a memorandum of understanding with your potential business partner.
I’m thinking of sending out some direct marketing to my database. What kinds of things work/don’t work?
Direct marketing has to be stimulating, and in your case scintillating, to build warm and welcome associations with your chosen brand name.
We’ve just had our first year and our cashflow was very bumpy. What can I do about it?
The first thing for you to do is compare your cashflow on a month-by-month basis with the purchase patterns three months before and three months after.
How can I identify who my ideal target customer is?
Never forget that you shoot at targets, but you must create and embrace clients and consumers to become ideal customers.
I want to hold a big sale. But what are the risks?
If you’re thinking of holding a big sale to get a big end of year sales boost, stop and take a breath.
It seems that consumer trends are against me. Should I be worried?
You need to closely examine the industry prognosis for the business that you are entering to really determine whether you should be worried.
Who should be responsible for creating all of the branding for my new business?
Are you confusing issues of advertising and promotion with the job of building a brand identity? Let's take it in steps to see the difference.
