Should my business buy friends on Facebook?

4:00AM | Thursday, 11 April 2013 | Craig Hodges

There are five important reasons why buying “friends” on Facebook is an incredibly bad idea.

How do I find the key influencers in my industry, and get them following me on Twitter?

3:00AM | Thursday, 21 March 2013 | Craig Hodges

An influencer is someone with a strong social media following in your industry. But getting their attention might take some patience.

How can I go about converting Facebook “Likes” into actual sales?

12:00AM | Thursday, 6 December 2012 | Craig Hodges

While there’s no instant formula for turning Facebook “Likes” into sales, you can prompt people who “Like” your product into taking action.

Facebook seems to be on the wane. Do I need to be on other social media sites?

8:28PM | Monday, 20 August 2012 | Craig Hodges

While you should stick with Facebook and Twitter, it’s also worth keeping an eye out for niche social media sites related to your business.

How do I get my Facebook fans to my new website?

6:48PM | Wednesday, 27 June 2012 | Craig Hodges

Facebook users typically have very short attention spans. You must do something bold to catch their attention.

How do I send direct messages on Twitter to my customers without spamming them?

5:30PM | Thursday, 17 May 2012 | Craig Hodges

The essential thing to remember is that social networks exist based on relationships of trust.

How many Twitter feeds should I have?

2:49PM | Thursday, 2 February 2012 | Craig Hodges

If you’re wondering whether or not to have more than one account, you need to consider the kind of content you will send.

Should I be using Twitter as a customer service tool?

11:26PM | Friday, 4 November 2011 | Craig Hodges

Twitter gives a business owner the ability to be as informal or formal as they like. There really is no limit in terms of your social personality.

Are Facebook competitions a good idea? If so, how should I structure them?

9:50PM | Monday, 26 September 2011 | Craig Hodges

Facebook competitions are great for large businesses, but they can be a struggle for start-ups. Here’s why.

What ratio of offers should I provide on Twitter compared with general content?

8:01PM | Tuesday, 9 August 2011 | Craig Hodges

As we all know, consumers like offers and sales, and this is the easiest way to gain a following. But tread carefully – do it too much and you will tarnish yourself with the “cheap” tag.

Should I be selective of the social media avenues I use for my business?

6:18PM | Thursday, 9 June 2011 | Craig Hodges

Social media has got to work for you and your business… if it doesn’t, don’t do it!

My business takes lots of explanation. How do I streamline this?

5:44PM | Monday, 30 May 2011 | Craig Hodges

Here's the thing that's really important to remember when you start a business: you need to deliver a succinct elevator pitch – that is, get the gist of your business across in about 25 seconds.

I’m looking to give my business a social media presence but am a bit confused by all of the “expert” advice out there. Help!

5:44PM | Friday, 13 May 2011 | Craig Hodges

Keep in mind - anyone who refers to themselves as a “guru” of anything, usually isn’t.