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Quick and cheesy still number one, but healthier options drive fast food sector’s growth

12:12AM | Monday, 16 December

The pizza restaurant and takeaway food industry has grown by an average of 3.2% per annum for the past five years, but the industry has had to adapt to changing consumer demands.   A trend toward healthier options driven by consumers has led the fast food sector to extend its offering to encompass more waist-line friendly alternatives to the traditional fried, greasy food.   The latest IBISWorld report into the sector, released late last week, shows the sector has needed to evolve over the past five years, as consumer appetites and finances have changed.   IBISWorld senior industry analyst Ryan Lin told SmartCompany consumers are wanting healthier options, but their lifestyles are getting busier.   “The increasingly health consciousness of Australians has been the largest motivator towards healthier eating options,” he says.   The IBISWorld report found product innovation has been key to the sectors growth in the past five years.   “Convenience trends and changing menus have helped the industry to recover strongly from the financial crisis, which led consumers to trade down or substitute foods for cheaper alternatives,” the report says.   “Technological developments have not only contributed to operational efficiency, but have also enabled more personalised customer ordering experiences.”   Technological changes in conjunction with the expansion of city boundaries have resulted in the current growth phase for the sector.   IBISWorld says the largest pizza franchises have struggled to keep up with the new growth corridors, created through new residential developments.   “As new growth corridors are explores, new geographic markets will continue to emerge,” the report says.   “The development of mobile and internet technology to improve the customer experience will continue to fuel revenue growth for the largest industry operators.”   But while the sector has adapted to changing consumer desires and new technologies, in the next five years frozen products from supermarkets will prove a challenge.   “Frozen products in supermarkets have threatened the takeaway pizza restaurant industry as these products provide a similar, if not better, level of convenience,” Lin says.   “Consumers can readily purchase an affordable frozen product, such as a frozen pizza, from a supermarket which they can quickly heat up and consume.”   Other challenges to the industry include increasing divergence between price and quality considerations and intensifying competition between industry operators.   In the 2013-14 financial year IBISWorld predicts the industry will grow by 2.1% and in the next five years will have an average growth rate of 2.3%.   Lin says the slower rate of growth for the sector will be predominantly influenced by the rising competition between the brands.   “Over the coming years, competition between established pizza chains will grow, with large players such as Pizza Hut and Domino’s competing aggressively for market share,” he says.   “Supermarkets offering a more sophisticated range of goods such as frozen foods, and healthy takeaway meals such as salads, will increasingly work to undermine the dominance of pizza fast food restaurants.”   Currently, Domino’s Pizza has the largest share of the market with 13.5%, while EBA Pizza Holdings has 7.2% and Yum! Restaurants Australia dominates 5.8%.   Demand for pizza is expected to be strongly influenced by income levels.   The rise of fast-food chains such as Grill’d have been most successful in high income earning suburbs, while those in the outer suburbs typically have a lower level of discretionary income.   This article first appeared on SmartCompany.

If you want a slice of the action, make sure your cheesy campaign can deliver

3:26AM | Wednesday, 13 March

One of Old Taskmaster’s guilty pleasures in life is ordering a hot pizza at the end of a chaotic week at Taskmaster Towers.

Domino’s overcooks social media campaign, provoking backlash: “Dumb Dumb Dumb!!!”

3:59AM | Monday, 11 March

Domino’s has got a nasty reception on social media after running a week-long teaser campaign for a “game changing” announcement which was to be the “biggest in 20 years”.

Domino’s new Facebook app lets customers rate stores in real time

3:33AM | Friday, 15 March

Domino’s Pizza is allowing customers to rate stores in real time via a new app, with the information to be shared on Facebook in a bid to improve the stores’ service and operations.

New status for SMEs’ Facebook pages: Online ordering

3:54AM | Monday, 11 March

Brisbane-based franchise Red Rock Noodle Bar has claimed an industry first after launching an online ordering platform on its Facebook page.

Bananas in Pyjamas among top 20 Facebook brand pages

3:51AM | Monday, 11 March

Start-ups looking to build up their Facebook presence should look no further than Bananas in Pyjamas, which is one of Australia’s top 20 brand pages on Facebook, according to a new report.

Why we chose integrity over profit

9:08AM | Friday, 28 September

Making a profit is the ultimate goal of every company, regardless of the sector it operates in. But if the integrity of a company comes into question, the profit target can be rendered obsolete.

Planet Chocolate sold as founders switch to mobile tech market

8:14AM | Thursday, 30 August

The founders of chocolate retail chain Planet Chocolate have launched an ordering app aimed at small-scale food and retail franchises, after selling the business to an undisclosed buyer.

Pizza Hut to battle gourmet market with ambitious franchise plans

8:28AM | Monday, 13 August

Pizza Hut has announced a plan to open 11 new stores before Christmas, having already opened 11 this year, as mass-market pizza franchises fight back against the rise of gourmet pizza bars.

50 new franchises planned for mini motocross brand Braaap

4:25AM | Tuesday, 17 April

The 25-year-old founder of mini motocross franchise Braaap has outlined an ambitious plan to open 50 new retail outlets in the next five years.

THE NEWS WRAP: Apple sued by US Justice Department

4:12PM | Wednesday, 11 April

The US Justice Department has sued Apple and five publishing houses, alleging a “conspiracy” to raise prices and limit competition for eBooks, but has already reached a partial settlement.

Should I create an app for my business?

3:13AM | Tuesday, 13 March

The first question you should ask yourself before creating any type of app is “why on Earth would someone download this?”

Job losses tipped to trigger surge in franchising

8:29AM | Thursday, 18 August

The franchising industry is tipped to undergo a surge in enquiries as job losses ripple through the economy, but a small business lobbyist has issued a warning to prospective franchisees.

Eagle Boys aims to beat franchise struggles with Video Ezy link-up

4:34AM | Tuesday, 12 April

Pizza chain Eagle Boys is the latest franchise to team up with another operator in a bid to attract new customers, although the peak industry body says franchisees should be wary of “multi-branding”.

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