Is Twitter moving from a niche player to a mainstream business tool? There have been several clues to its evolution in recent months, from its launch of an Australian office to its attempt to lure business users with $1 million in free advertising credits.
Slowly but surely, Australian businesses are beginning to take social media seriously. But is it a genuine communication channel with customers or just another box to tick?
The value of Twitter, in both monetary and customer number terms, has recently become a little clearer – $10 billion and 175 million are the key numbers, respectively.