Ian Lyons

Latest

How Twitter is evolving into a must-have tool for start-ups

2:09PM | Sunday, 3 February

Is Twitter moving from a niche player to a mainstream business tool? There have been several clues to its evolution in recent months, from its launch of an Australian office to its attempt to lure business users with $1 million in free advertising credits.

Five secrets to engaging with customers using social media

5:13AM | Wednesday, 2 May

Slowly but surely, Australian businesses are beginning to take social media seriously. But is it a genuine communication channel with customers or just another box to tick?

Can Twitter help grow your business?

4:36AM | Friday, 27 April

The value of Twitter, in both monetary and customer number terms, has recently become a little clearer – $10 billion and 175 million are the key numbers, respectively.

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