Deciding what to charge can be a huge decision for a new business. Over-charge and you risk alienating potential customers. Under-charge and you may not be able to meet demand.
This article first appeared September 19, 2011. Last week I attended a fabulous webinar with Julia Bickerstaff, a small business expert who has works with both start-ups (particularly in the mumpreneur space) and larger businesses who need help with strategic issues.
Last weekend, a host of mothers who have started their own businesses, better known as “mumpreneurs”, gathered in Sydney for the 2011 AusMumpreneur of the Year Awards.
StartupSmart may be heading unscathed towards its first birthday on Thursday, but it’s clear that many start-ups don’t manage to make it that far or merely limp to their first anniversary.
Are you sitting at work, stewing over a long-held start-up idea while silently cursing your boss for his or her incompetence?
Start-ups should think twice before adopting Telstra’s new strategy of acquiring customers ahead of profits, according to two business advisors.