Ross McDonald

Latest

Gumtree, Coles and ASOS top Google’s Australian brand rankings

3:30AM | Monday, 11 March

Gumtree was the most searched for local brand in Australia this year, Google’s Brand Zeitgeist reveals, while Coles’ “Down, down” campaign was the most searched for advertisement.

Christmas tipped to see mobile commerce boom

3:50AM | Monday, 11 March

The week before Christmas is the peak period for mobile shopping searches, new Google data shows, while findings from PayPal and eBay show mobile is increasingly aiding the “consumer discovery process”.

Four in ten online sales come from overseas websites

3:44PM | Thursday, 31 March

New research reveals 43% of local online sales go offshore, suggesting foreign retailers are successfully targeting Australian shoppers and have gained a strong foothold in the local market.

Google tips for securing Christmas sales

12:43AM | Tuesday, 14 December

Google has released its top five tips for small businesses to secure online sales over the Christmas period, saying it’s not too late to take advantage of the last-minute shopping rush.

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