Wood Mallesons

Latest

Facebook ads and sponsored tweets clarified in New Zealand

3:41AM | Tuesday, 12 March

The New Zealand Advertising Standards Authority has issued a short guidance note creating a presumption that user generated content on Facebook will not be treated as advertising and requiring sponsored tweets to be marked as advertisements.

Smirnoff controversy prompts Facebook comments warning

8:55AM | Monday, 6 August

Start-ups are being urged to monitor comments left on their Facebook pages, after the parent company of Smirnoff failed to monitor distasteful comments made by its Facebook “fans”.

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