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Business planningStart-Up Idea: Underabove Camera - PhotographyBest of both worlds with Underabove CameraBy Michelle Hammond
The Underabove Camera is a dual-lens floating camera that can take pictures both underwater and above the water simultaneously.
The clever design incorporates air in the top half of the body and water in the lower half to help it stay afloat. An LCD screen gives users a quick preview of the shots taken, and a timer facilitates self-portraits as well.
The Underabove Camera was designed in America by Kyung Han, but there’s certainly an opportunity to develop a similar product here, or even to sell the product under license. The concept would be snapped up in no time by tourist shops and tour companies, particularly in areas noted for underwater wonders such as the Great Barrier Reef and Ningaloo Reef.
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