Recommend Print

Business planning

Facebook, YouTube, ZionEyez: Start-up Idea

Upload content in blink of an eye

By Michelle Hammond
Wednesday, 29 June 2011

ZionEyesIt may sound a bit space-age, but a newly-launched sunglasses brand lets users stream what they see to Facebook in real time, bringing a whole new meaning to the term “candid camera”.

 

With a built-in camera, the ZionEyez glasses allow users to record what happens around them. By using a mobile phone Bluetooth connection, users can upload the content to any social networking or video-sharing site.

 

The camera is so small it is impossible to see, making covert filming as easy as touching the “record” button.

 

“Sharing personal experiences online will no longer be a written status update and a few photos, but a full length HD video journal,” ZionEyez LLC co-founder Brent Burroff says.

 

“Eyez gives people the ability to share the world as they see it in real time, from a truly first person perspective, without compromising convenience or style.”

 

According to ZionEyez, the problem with online video isn’t the services themselves, such as YouTube or Facebook.

 

It’s that many recorded video streams are short, largely because it is uncomfortable for users to continuously hold their cameras up for longer than a few minutes.

 

“Also, users are forced to watch the event they are recording through the miniature mobile phone screen, rather than enjoying the action as it unfolds in front of them,” the company says.

 

ZionEyez solves this problem by doubling as perfectly normal shades that happen to record video with a tap of the logo. What other technologies might have a similar effect?

Comments (0)

Subscribe to this comment's feed

Write comment

You must be logged in to post a comment. Please register if you do not have an account yet.

busy
Invalid Input
 

Follow us

StartupSmart on Twitter StartupSmart on Facebook StartupSmart on LinkedIn

Subscribe to StartupSmart RSS feeds

Events


  • Manufacturing Resource Efficiency – A Forum for SMEs
    Discover how using your resources efficiently can lead to long term success for Australian manufacturers.   VECCI and Enterprise Connect would like to invite ...

  • B31: Ballarat Business Month
    B31: Ballarat Business Month – a month of dedicated small business events, workshops and seminars held in and around Ballarat – 1-31 August.   For up-to-date ...

  • Small Business Speedy Solutions
    Topline business tips in minutes. Mobile hubs showing short sharp videos on key small business issues and topics – metro Melbourne and regional Victoria t...

  • Social Studio Magical Tent – Craft Cubed ‘Super Maker
    Showcasing textiles and fashion created by designers from the Social Studio in Collingwood, a creative enterprise that provides training and employment...

  • The Retailers Lunch @ Zinc
    The Retailers Lunch @ Zinc – learn how to make your retail business stand out from the crowd over lunch with former Telstra Business Women's Owner of the Year a...

Sponsored Links

Our Partners

  • RBA keeps rates on hold for eighth straight month
  • House prices continue to fall in June quarter
  • Mortgage broker gets ASIC life ban for deceptive conduct
  • House prices down slightly in Auckland, but housing shortage looms
  • Rents rocketing in Melbourne's eastern suburbs