Recommend Print

Sales and marketing

Topshop, Australia: Retail Expert Offers Tips To Start-ups

Topshop reportedly poised for Australian launch

By Michelle Hammond
Thursday, 14 July 2011

British fashion brand Topshop is understood to be preparing to open two Australian stores, one in Sydney and one in Melbourne.

 

Reports have been circulating that Topshop is planning to enter the Australian market following successful entries of other foreign retailers, most notably Spanish clothing chain Zara.

 

Topshop is believed to have taken a 2800 square metre space in Melbourne’s Jam Factory, located on the Chapel Street fashion strip, but Jam Factory centre management would not comment.

 

The site was previously occupied by bookstore chain Borders, whose parent company REDgroup Retail entered into administration earlier in the year.

 

It’s also been reported Topshop plans to open a store in Sydney’s Chatswood Chase shopping centre.

 

With stores in more than 20 countries in addition to online operations Topshop is known for affordable fast fashion and free online shipping.

 

The chain was founded in 1964 and has become one of the most sought-after brands in the world, partly due to a three-year partnership between it and British supermodel Kate Moss.

 

In addition to characterising in-store trends under themes like Urban Traveller and Gypsy Rocker, Topshop uses social media to launch new lines and to provide stock updates.

 

A spokesperson for Chatswood Chase told StartupSmart she hasn’t heard anything about the plans and it was unlikely that the centre would receive confirmation until a leasing agreement had been finalised.

 

“It probably is correct but I can’t confirm anything officially,” she says.

 

Brian Walker, managing director of The Retail Doctor, says if Topshop descends on Australian shores he has no doubt that it will do well.

 

“These businesses would have looked very carefully at the global market … relative to other markets in the world Australia is still pretty good,” he says.

 

“They’ve also seen the successful opening phase of Zara in this country and the work of companies like Westfield, which is good at bringing international retailers to Australia.”

 

Walker says Topshop will almost certainly open a series of flagship stores in Australia because “the brand is really accentuated from that”.

 

“They’re very directional and will therefore challenge a lot of our fashion retailers. Their speed to market, access to global markets and pricing strategy are their main advantages,” he says.

 

“I think the challenge will be good for Australian retailers as long as they don’t lose their local flavor … they should appeal to their local communities through grassroots work.”

 

According to Walker small retailers should carve out a “localised idea” for their brand – referencing some aspect of Australian culture – in the same way that Topshop creates characters for each of its new lines.

 

“Ask yourself what are we unique for? What’s great about us? But incorporate that with an international flavor – speed and global touch are starting to dominate the retail sector,” he says.

Comments (0)

Subscribe to this comment's feed

Write comment

You must be logged in to post a comment. Please register if you do not have an account yet.

busy
Invalid Input
 

Follow us

StartupSmart on Twitter StartupSmart on Facebook StartupSmart on LinkedIn

Subscribe to StartupSmart RSS feeds

Events


  • Manufacturing Resource Efficiency – A Forum for SMEs
    Discover how using your resources efficiently can lead to long term success for Australian manufacturers.   VECCI and Enterprise Connect would like to invite ...

  • B31: Ballarat Business Month
    B31: Ballarat Business Month – a month of dedicated small business events, workshops and seminars held in and around Ballarat – 1-31 August.   For up-to-date ...

  • Small Business Speedy Solutions
    Topline business tips in minutes. Mobile hubs showing short sharp videos on key small business issues and topics – metro Melbourne and regional Victoria t...

  • Small Business Heroes Exhibition: The Retailers
    Free, colourful and inspiring photographic display featuring candid images and stories of successful small business owners who are taking an innovative or...

  • Franchising & Business Opportunities Expo
    Learn why franchising is one of the fastest growing sectors of the Australian economy. The expo is an invaluable opportunity to research more than 100...

Sponsored Links

Our Partners

  • ASIC investigating One Big Switch
  • Absentee investor alert: Nigerian scammers sell $410,000 house they didn’t own
  • Westfield cinemas struggling, perhaps due to pricey popcorn
  • Gap widening between Aussie and overseas retail rents: Westfield
  • Couples save for just over four years for first home deposit