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Bad date insurance not a bad idea

Monday, 4 March 2013 | By Michelle Hammond

start-up-idea-confesed.comA UK website is trialling a type of cover that protects women against terrible dates. The policy with Confused.com is described as a “way for women to claim for the cost of disastrous dates”.


A survey by the company found most women were disappointed with the location of their dates.


“Single women pay up to £400 more every year for car insurance than their married counterparts,” says head of content Sharon Flaherty.


“In a bid to reduce the cost of finding their perfect partner, we’ve introduced date insurance, a way for women to claim for the cost of disastrous dates.”


Why should women be the only ones to claim the cost of bad dates? Surely there’s a market for a similar site aimed at men.