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Chilly outside? Slip on a sleeping bag!

Monday, 22 July 2013 | By StartupSmart

This is the time of year when most Australians look forlornly about their home and realise they are once again woefully under-equipped for real wintry weather. This moment, exactly this moment, is when crazy ideas like this might actually take off thanks to the internet.


The Doppelganger sleeping bag can also be worn as a jacket, or a coat. Versatility can be an important factor in investment purchases, so now is the time to start planning your mid-winter product for next year.


How can you capitalise on the cold? Can you repackage a staple product so the user can justify the expenditure by multiple users?


Via Japan Trend Shop.