Michelle HammondFollow on twitter www.startupsmart.com.au
Military-style weekends pick up pace
The demand for military-style weekend getaways seems to be increasing. In Australia there’s Tough Mudder, which is enjoying huge success, while Rebel Race is gaining pace in the US.
Rebel Race is a weekend getaway for athletes who want to run a military-style five kilometres or 15 kilometres, and then “party like there’s no tomorrow”.
“The Rebel Race Series is designed for people feeling the urge to tackle intense obstacles,” Rebel Race says on its website.
“From start to finish, Rebel Race’s military-style obstacles will have you dashing, barricade-climbing, mud-crawling, rope-swinging and fire-jumping.
“Our grueling course forces each rebel to test their physical toughness and mental endurance.”
After crossing the finishing line, participants are free to enjoy food and drinks, and live entertainment.
Perhaps you could replicate the concept on a smaller scale? Rebel Race and Tough Mudder appear to be aimed at a younger demographic, so there might be an opportunity to hone in on a different age group.