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Parents share the kicks with new baby belt

Wednesday, 19 June 2013 | By StartupSmart

New parents, and their characteristic combination of nervousness and excitement, have always provided fertile ground for marketers and product developers. This is gimmicky, but in the most moving way possible.


Huggies have created a pair of belts to be worn by expecting parents that lets fathers feel their baby kick in real time.


While you’re unlikely to find a market that shares some of the other less pain-free parts of child carrying and birthing, products that shares key moments and experiences in new and resonant ways probably will find buyers.


What are some powerful parenting moments you could share or capture in new ways?