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Transform tools by making them in new materials to access a whole new market

Tuesday, 16 July 2013 | By StartupSmart

These cute wooden tools created by Chewp are perfect for those with kids who are old enough to want to be involved in everything, but not old enough to be able to handle tools easily.


But the product idea here lies not in the translated materials but in the packaging of the tools. The set comes with picture book style educational material, so parents can teach their kids about healthy eating while they mash up herbs safely with the wooden pestle cube.


What products could you kid-proof and add an educational element too? Or is there a child’s toy that might just find an adult market niche if it was overhauled in a more luxe material?