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Sushi donut leaves them wanting more in Japan

Friday, 28 June 2013 | By StartupSmart

How do you sell junk food to a new audience in an increasingly health-conscious world? The current answer seems to be offer a deluxe version to remove the junky feeling without changing the product too much.


But another option is to completely revamp the way a product looks, and perhaps even make a tongue-in-cheek aesthetic reference to one of the top foods of conscious eating.


These donuts have been created to resemble sushi, and they’ve got enough quirky appeal to have become a mainstay in Japanese donut chain Mister Donut.


What product, edible or otherwise, can you overhaul the appearance of? What conversations are going on around the weaknesses of your product that you can play with to leverage for greater sales?