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Explore a strategic sales partnership

By The Taskmaster
Monday, 15 November 2010

The Taskmaster says get a sales partner.Start-up entrepreneurs are always looking for ways to increase their sales. More cold calls, more client appointments, more sales calls – for many business owners, there is only so much you can do with the resources at hand.


So why not use someone else’s resources?


One way for small businesses to get ahead is to leverage another company’s sales efforts by asking them to sell your product (you’ll also have to sell theirs, of course). For example, you might try to find a complementary product to yours, where customers would like to buy both products in one transaction.


You simply approach that company, and try and set up a strategic sales partnership, whereby you both sell the bundled offering and share the spoils.


Both companies get a better product offering, and can hopefully grow each others’ sales.


Now, you are going to need to put a lot more detail in place than that – there should at least be a legal agreement covering this arrangement to protect both parties – but the idea is worth exploring as a way of building your company’s momentum.


Get it done – today!

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