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How do I create a good ad campaign?

Monday, 30 August 2010 | By James Thomson

Your ad campaigns will only be successful if you know your audience extremely well. Your campaign must have a specific focus and speak to a certain demographic.


Marketing expert Darren Woolley from TrinityP3 says your campaign must have a clear focus and message that resonates within a specific demographic.


“You cannot have a good campaign without knowing your audience. Your message must be totally engaging to them and speak to them, where they are at that particular time. It must be something they feel strongly about.”


“If you’re using social media, it’s all about discussing what they are interested in, participating in the discussion. From an advertising point of view, it’s all about giving them information that they want to use. That is what will attract people to your message.”