Marketing Planning Advice

What type of marketing should I use?

The type of marketing you use should be a critical part of your business plan. As part of that plan, you should identify who your key market is, and the demographics making up your customer base.

How do I set my pricing?

Your selling price can be based on value, or cost.

How do I conduct market research?

Many start-ups don’t have the money to hire firms to conduct market research. However, many companies are able to do their own market research by using a few simple methods.

What goes in a marketing plan?

Your marketing plan identifies your key audience, the best marketing methods you should use to reach those particular demographics, and the amount you intend to spend on those methods.

How do I decide on a brand for my business?

Developing a brand for your business involves two distinct areas: creating the physical attributes of your brand (the logo, company colours, a motto and tagline) and the values that your brand will represent.

Marketing Planning News

Kogan escalates battle with Harvey Norman with new range

Entrepreneur Ruslan Kogan fires latest shot in his salvo against Harvey Norman by launching a range of low-cost home appliances.

Marketing Planning Features

How to sell to Gen Y

Generation Y have a number of unique characteristics that small businesses should take the time getting to know if they want to market their products or services to them.

Top 10 marketing mistakes

You may have a stunningly brilliant range of products or offer clients the best service in town, but if no one knows about it, your business won’t succeed.

Should you start up a start up?

Is starting a new business on the back end of recession a good idea?

The how to guide for start-up challenges

You have to be brave, passionate and smart to start a business. Here’s some help.

10 strategies to test the health of your business

Want to really know how healthy your business is? Here are the top 10 strategies.

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