Marketing

Marketing Planning Advice


What type of marketing should I use?

The type of marketing you use should be a critical part of your business plan. As part of that plan, you should identify who your key market is, and the demographics making up your customer base.

How do I set my pricing?

Your selling price can be based on value, or cost.

How do I conduct market research?

Many start-ups don’t have the money to hire firms to conduct market research. However, many companies are able to do their own market research by using a few simple methods.

What goes in a marketing plan?

Your marketing plan identifies your key audience, the best marketing methods you should use to reach those particular demographics, and the amount you intend to spend on those methods.

How do I decide on a brand for my business?

Developing a brand for your business involves two distinct areas: creating the physical attributes of your brand (the logo, company colours, a motto and tagline) and the values that your brand will represent.

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