0 Comments |  Marketing |  PRINT | 

Pitching app called Intercourse hits branding issue after interest from unanticipated markets

Monday, 6 January 2014 | By Rose Powell

An app for seeking feedback on pitches and presentations has been launched this week, but founders Murray Hurps and Ronald Suwandi are scrambling to rebrand after a deluge of interest from potential clients keen to use it but concerned about its cheeky name.


Hurps told StartupSmart they had created the app, called Intercourse, for the start-up community and hadn’t expected so much interest from the education sector, where the app’s name is a bit of a deal breaker.


“We spoke to over 50 start-ups and they loved the brand and thought we’d get lots of attention. But when we took it out to the real world, it wasn’t quite such a great idea,” Hurps says.


“We’ve had so much interest from schools and professional training groups who keep saying they’d love to use it if we just changed the name.”


They’ll be relaunching the app in two weeks with a new brand, which Hurps declined to share as the domain name is still transferring.


Hurps and Suwandi work out of Sydney co-working space Fishburners. They had the idea for the app after sitting through many pitch practice sessions thinking there had to be a better, more efficient and effective way to get feedback on pitches and presentations.


The app records and hosts videos of the presentation. Viewers can rate the presentation and offer feedback during the pitch. The presenter can then play back their pitch overlayed with the feedback.


“We wanted a way of capturing honest, anonymous feedback in real time,” Hurps says, adding getting the user interface elements as simple as possible was their biggest challenge in their three week development period.


They’re working on an Android version of the app, but aren’t worried about developing a robust business model.


“At the moment we’re not planning to make money for it. We launched four apps last year, and we’re practising getting products out quickly. Honestly I’m happy to lose money on it if we can help the start-up community,” Hurps says.


Below is a video of the app in action: