PR
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Five PR rules to help your startup get noticed
1:47PM | Tuesday, 5 January 2016 | Dinushi Dias
This former journalist works to empower startups and help them effectively promote themselves.
Facebook says Paris Safety Check was a first, not a value judgment
11:54PM | Monday, 16 November 2015 | Mark Kearney
Mark Zuckerberg refuted claims the company valued the lives of Westerners more than those in places like Beirut.
Amazon puts its feud with the New York Times, and its workplace culture, back in the spotlight
10:53PM | Tuesday, 20 October 2015 | Denham Sadler
More than two months after the New York Times published a highly critical article on the workplace conditions and culture of Amazon, the feud between the two companies has been reignited.
Tech insiders want journalists to give founders the benefit of the doubt
10:08PM | Monday, 19 October 2015 | Denham Sadler
A number of prominent tech investors believe that when it comes to startup founders, the media should give them the benefit of the doubt.
YOUR SAY: How to craft the pitches that are music to journalists' ears
10:13PM | Wednesday, 14 October 2015 | Jo Scard
With journalists receiving hundreds of emails a day. there's a good chance your carefully crafted pitch will be ignored.
Public relations advice for startups
1:26PM | Monday, 19 January 2015 | Kye White
Underestimating the amount of time and money that’s required to launch marketing and PR campaign is a common mistake made by startups, according to Sharon Zeev Poole, the founder of public relations agency Agent 99 PR.
Freelancer messenger app gets the wearable treatment
7:26PM | Friday, 11 July 2014 | Bronwen Clune
Freelancer has optimised its Messenger app to work on the Android Wear platform, with the hope freelancers and employers will use it to communicate more effectively when working remotely on a project together.
Cybercrime on the increase with companies failing to keep up
4:54AM | Wednesday, 23 April 2014 | StartupSmart
Cyber-espionage is up again in the 2014 report, representing a more than three-fold increase compared with the 2013 report, with 511 incidents partially due to a bigger dataset.
Five tips from Olympics PR chief Jackie Brock-Doyle on how to get your start-up on the winner’s podium
7:13PM | Thursday, 25 July 2013 | Rose Powell
If your start-up is after a gold medal performance when it comes to building a profile, there’s no better person to get advice from than PR whiz Jackie Brock-Doyle.
Six tips to help you build your media list
5:22PM | Wednesday, 1 May 2013 | Amanda Jesnoewski
Are you looking to issue a press release or generate some publicity for your business? If so, here are six tips to help you increase your chances of gaining media attention.
Domino’s overcooks social media campaign, provoking backlash: “Dumb Dumb Dumb!!!”
3:55PM | Monday, 11 March 2013 | Cara WatersDomino’s has got a nasty reception on social media after running a week-long teaser campaign for a “game changing” announcement which was to be the “biggest in 20 years”.
Keeping your customers coming back for more
2:51PM | Thursday, 21 February 2013 | Nina HendyRetaining your existing customer base, rather than perennially chasing new business, can be a huge cost-saving for start-ups. Here’s how you do it. BY NINA HENDY.
Read some business blogs
2:51PM | Tuesday, 19 February 2013 | TaskmasterBlogging for the first time can be intimidating, especially if you aren’t good with computers. Thankfully, the Taskmaster has found a common-sense solution.
Is there any difference between an online marketing plan and a general one?
2:44PM | Friday, 15 February 2013 | Amanda WattsWhen it comes to marketing, the medium is not always the message.
Creating your first social media strategy
2:55PM | Tuesday, 12 February 2013 | Alexandra CainSocial media is an increasingly vital communication and marketing channel. If you’re developing your first social media strategy, here are a few key points you should consider. BY ALEXANDRA CAIN.
Send your staff to the sales coalface
2:44PM | Thursday, 7 February 2013 | TaskmasterAre your staff getting lazy? Old Taskmaster says it’s time to send them to the coalface!
Thinking of launching an online retailer? Meet Gerry Harvey
2:23PM | Wednesday, 6 February 2013 | TaskmasterLast night, while using a nearby “leisure computer”, the Taskmaster managed to catch an interview with Gerry Harvey. The same interview holds a hidden lesson for anyone thinking of launching an online retailer.
Super Bowl 2013: The marketing trends, and five early ads
2:35PM | Monday, 4 February 2013 | Patrick StaffordWith the San Francisco 49ers facing the Baltimore Ravens in Super Bowl XLVII, it’s time to examine the major advertising trends to emerge this year.
The seven secrets to pitching to new clients
1:32PM | Tuesday, 29 January 2013 | Michelle BowdenSales is one of the most critical aspects of building any new business. Here are seven tips to help you improve your sales pitch technique. BY MICHELLE BOWDEN.
Super-hyper-mega-ultra-synergy Industries? Time to cut the buzzwords
1:28PM | Thursday, 24 January 2013 | TaskmasterCan “synergies” and “solutions” really generate sales or win funding for your business? The Taskmaster certainly doesn’t think so.
